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  3. Study Set
    Marketing Channel Strategy
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    Exam 4: Make Versus Buy Channel Analysis
  5. Question
    Since Upstream and Downstream Channel Activities Are So Similar and Conform
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Since Upstream and Downstream Channel Activities Are So Similar and Conform

Question 11

Question 11

True/False

Since upstream and downstream channel activities are so similar and conform to the same financial models,many firms decide to engage in vertical integration.

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