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    Exam 5: Designing Channel Structures and Strategies
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    Which Term Means That a Brand Can Be Purchased from Many
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Which Term Means That a Brand Can Be Purchased from Many

Question 38

Question 38

Multiple Choice

Which term means that a brand can be purchased from many possible outlets in a trading area?


A) intra-brand competition
B) exclusive distribution
C) intensive distribution
D) dual distribution
E) local monopoly

Correct Answer:

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