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    Marketing Channel Strategy
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    Exam 5: Designing Channel Structures and Strategies
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    All of the Following Are Factors That Harmed the Brand
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All of the Following Are Factors That Harmed the Brand

Question 17

Question 17

Multiple Choice

All of the following are factors that harmed the brand equity of Donna Karan EXCEPT ________.


A) using low-end retailers
B) stuffing the channel
C) offering discounts
D) expanding distribution
E) selling specialty items

Correct Answer:

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