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    Exam 6: Retailing Structures and Strategies
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    Which Term Refers to the Activities Involved in Selling Goods
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Which Term Refers to the Activities Involved in Selling Goods

Question 16

Question 16

Multiple Choice

Which term refers to the activities involved in selling goods and services to ultimate consumers for their personal consumption?


A) segmenting
B) positioning
C) marketing
D) targeting
E) retailing

Correct Answer:

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