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    Exam 6: Retailing Structures and Strategies
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    Which Term Refers to the Depth of Product Brands or Models
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Which Term Refers to the Depth of Product Brands or Models

Question 44

Question 44

Multiple Choice

Which term refers to the depth of product brands or models offered within each generic product category?


A) assortment
B) collection
C) variety
D) range
E) class

Correct Answer:

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