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A Manufacturer That Invests in Fragmentation When Faced with Wholesale

Question 39

Multiple Choice

A manufacturer that invests in fragmentation when faced with wholesale consolidation is most likely ________.


A) focusing on forward vertical integration
B) creating partnerships with large distributors
C) increasing its attractiveness to channel members
D) forming alliances with small wholesaler-distributors
E) developing additional channel power through outsourcing

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