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What Was the Most Likely Reason for the Failure of B2B

Question 21

Multiple Choice

What was the most likely reason for the failure of B2B online exchanges?


A) Buyers were unable to purchase similar products from one site.
B) Exchanges overlooked the value provided by wholesalers.
C) Wholesaler consolidation eliminated most e-distributors.
D) Exchanges added an unnecessary and costly intermediary.
E) Grey market pricing was unexpected by the exchanges.

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