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What Is the Most Likely Reason That a Firm's Channel

Question 34

Multiple Choice

What is the most likely reason that a firm's channel strategy is affected when the firm no longer offers a physical product?


A) Intermediaries perform fewer traditional channel functions.
B) Upstream channel members alter production capabilities.
C) Additional service offerings require new intermediaries.
D) Effective supply chains rely on geographic proximity.
E) Service transition strategies rely on upstream channels.

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