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How Has Gore-Tex Most Likely Built Its Channel Power Over

Question 46

Multiple Choice

How has Gore-Tex most likely built its channel power over the last 30 years?


A) selling the material directly to end-users
B) relying on non-contingent appeals to retailers
C) investing in marketing to build brand awareness
D) partnering with designer dress clothing businesses
E) allowing the material to be used in private-label clothing

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