The Elaboration Likelihood Model of Persuasion Proposes That

Multiple Choice

The elaboration likelihood model of persuasion proposes that:

A) persuasion occurs over the routes of message, target, and source characteristics
B) the likelihood that an attitude will change is largely dependent on the amount of time spent attempting to change the attitude
C) attitudinal change is a function of three interactive routes, physical, mental, and visual
D) persuasion occurs over two routes, the central and the peripheral