The Study by Kotter and Heskett Reported in Your Textbook

Multiple Choice

The study by Kotter and Heskett reported in your textbook on the test of the strong culture hypothesis concluded:

A) strong cultures were associated with less turnover and more job involvement
B) the effect of culture was moderated by the degree of diversity within the organization and that less diverse, but strong cultures, performed better than weak but diverse cultures
C) strong cultures were moderately associated with positive long-term economic performance
D) strong economic performance leads to strong culture