N-Joi Ice Creams Was Facing Competition to Their Flagship Brand

Multiple Choice

N-joi Ice Creams was facing competition to their flagship brand of "black sesame soft ice-cream" from their immediate competition which offered three varieties of "black sesame soft ice-cream." N-joi decides to counter the threat by bringing out five new variants at a reduced introductory price.Which competitive strategy is N-joi implementing?

A) cost leadership
B) product differentiation
C) cost differentiation in the segment
D) service focus