Multiple Choice
RFM analysis ranks customers by considering the recency,frequency,and ________ of their orders.
A) dollar amount
B) character
C) capacity
D) timeliness
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: What is the objective of performing a
Q10: RFM can be a useful tool to
Q12: A business intelligence (BI)application is a computer
Q14: Users of data marts need not have
Q15: A market-basket analysis is a data-mining technique
Q16: Which of the following is a hierarchical
Q19: Because of problems with operational data,many organizations
Q20: Problematic data are termed _.<br>A)bad data<br>B)rough data<br>C)dirty
Q21: Neural networks are a popular unsupervised data-mining
Q24: RFM analysis considers how recently (R) a