Multiple Choice
Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-Alana has seen research showing that members who are contacted"meaningfully"at least once a month are more likely to renew their memberships. What form of contact would zoo members be most likely to find meaningful each month?
A) an automated phone call thanking them for their zoo membership
B) an e-mail invitation to an upcoming special event for zoo members
C) a refrigerator magnet with a picture of a zoo animal on it
D) a phone call from another zoo member requesting donations
E) a postcard with reminders of the zoo's hours of operation
Correct Answer:

Verified
Correct Answer:
Verified
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