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    Business
  3. Study Set
    Marketing Management
  4. Exam
    Exam 4: Understanding Consumer Buying Behavior
  5. Question
    When Consumers Buy the Same Brand Repetitively Due to Few
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When Consumers Buy the Same Brand Repetitively Due to Few

Question 14

Question 14

True/False

When consumers buy the same brand repetitively due to few differences between brands,they are engaging in brand loyalty.

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