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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    A Low-Cost Defender Strategy Is Usually Not So Effective in Fragmented
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A Low-Cost Defender Strategy Is Usually Not So Effective in Fragmented

Question 51

Question 51

True/False

A low-cost defender strategy is usually not so effective in fragmented markets desiring customized offerings as it is in commodity industries.

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