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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    Why Are Prospectors Likely to Devote a Larger Percentage of Sales
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Why Are Prospectors Likely to Devote a Larger Percentage of Sales

Question 69

Question 69

Essay

Why are prospectors likely to devote a larger percentage of sales to trade promotions than are defender businesses?

Correct Answer:

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Because prospectors focus on new product...

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