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    Marketing Management
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    Exam 17: Organizing and Planning for Effective Implementation
  5. Question
    What Are the Primary Conditions Necessary for the Success of a Prospector
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What Are the Primary Conditions Necessary for the Success of a Prospector

Question 10

Question 10

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What are the primary conditions necessary for the success of a prospector business in the critical dimensions of new product success and increased volume and market share?

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Prospector business units are likely to ...

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