Which of the Following Statement About Positioning Products Is False

Multiple Choice

Which of the following statement about positioning products is false?

A) It may be necessary to reposition products several time in their life.
B) Advertising directed toward a mass market will often fail to position a complex product.
C) Salespeople have assumed an important role in positioning products.
D) Product positioning applies to both new and existing products.
E) The best way to position new products is setting a low price.