The Three Prescriptions of the Customer Strategy Are

Multiple Choice

The three prescriptions of the customer strategy are:

A) understanding the buying process,understanding buyer behaviour and developing a prospect base.
B) understand perceptions,dominant buying motives and develop a customer profile.
C) the Buyer Action theory,the Buyer Resolution theory and the Need Satisfaction theory.
D) value personal selling,develop a customer profile and do a competitor analysis.
E) develop a customer profile,do a competitor analysis and understand customer's dominant buying motives.