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    Selling Today Partnering Study Set 1
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    Exam 13: Negotiating Buyer Concerns
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    In the Iceberg Analogy,if Price Is the Tip of the Iceberg,what's
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In the Iceberg Analogy,if Price Is the Tip of the Iceberg,what's

Question 59

Question 59

Multiple Choice

In the iceberg analogy,if price is the tip of the iceberg,what's below the surface?


A) quick delivery
B) the manufacturer's cost
C) customer demand
D) customer price-sensitivity
E) competitor prices

Correct Answer:

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