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    Exam 16: Control: Purpose, Process, and Techniques
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    A Feedforward Control Technique That Helps Ascertain What Customers Are
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A Feedforward Control Technique That Helps Ascertain What Customers Are

Question 51

Question 51

Multiple Choice

A feedforward control technique that helps ascertain what customers are thinking is often called ____________.


A) customer research
B) marketing agenda
C) customer agenda
D) marketing research

Correct Answer:

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