Multiple Choice
Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
A) Reducing buyer power with a loyalty program.
B) Increasing buyer power with a loyalty program.
C) Decreasing supplier power with a differentiated product.
D) Creating a substitute product.
Correct Answer:
Verified
Correct Answer:
Verified
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