Multiple Choice
Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?
A) Southwest, Horizon, Frontier, JetBlue.
B) British Airways, Singapore Airlines, Virgin Atlantic.
C) Sky Taxi - a rent by the hour personal plane service.
D) All of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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