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You Increase Your Advertising Buy for Your Product in Market

Question 12

Multiple Choice

You increase your advertising buy for your product in market A but not in market B.Sales in A rise from 1140 units per week to 1180 while sales in B fall from 1270 to 1230.The Difference-in-difference estimate of the effect of the increased advertising is:


A) 80 units
B) 100 units
C) 120 units
D) 140 units

Correct Answer:

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