Focus Groups Are Most Useful

Multiple Choice

Focus groups are most useful

A) when precise generalization to a larger population is essential and the focus groups' participants and the larger population are relatively heterogeneous
B) when precise generalization to a larger population is essential and the focus groups' participants and the larger population are relatively homogeneous
C) when precise generalization to a larger population is not necessary and the focus groups' participants and the larger population are relatively homogeneous
D) when precise generalization to a larger population is not necessary and the focus group participants and the larger population are relatively heterogeneous