Multiple Choice
Which of the following would be an example of a top down innovation?
A) Lowering prices and features of existing products to meet emerging market needs
B) Launching a product in and for emerging economies
C) Adopting an innovation first in emerging economies and then diffusing it around the world
D) Introducing products from emerging markets into developed markets
Correct Answer:
Verified
Correct Answer:
Verified
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Q23: The strategy of treating the entire world