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    Global Business Study Set 1
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    Exam 1: Globalizing Business
  5. Question
    The Strategy of Treating Each Country as a Unique Market
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The Strategy of Treating Each Country as a Unique Market

Question 75

Question 75

Multiple Choice

The strategy of treating each country as a unique market and in total isolation is referred to as _____.


A)  total globalization 
B)  standardization 
C)  semiglobalization 
D)  localization

Correct Answer:

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