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    Exam 14: Competing on Marketing and Supply Chain Management
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    _____ Is the Cost Needed to Own a Product,consisting of Initial
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_____ Is the Cost Needed to Own a Product,consisting of Initial

Question 61

Question 61

Multiple Choice

_____ is the cost needed to own a product,consisting of initial purchase cost and follow-up maintenance/service cost.


A)  Total cost of ownership 
B)  Price 
C)  Fixed cost 
D)  Cost-plus pricing

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