Multiple Choice
Which of the following statements regarding product benefits is true?
A) People do not buy benefits,they buy features.
B) A benefit provides the customer with personal advantage or gain.
C) Prospects usually display equal interest in features and benefits.
D) A feature is whatever provides the consumer with personal advantage or gain.
E) Salespeople should never describe features,only benefits.
Correct Answer:
Verified
Correct Answer:
Verified
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