Just Candles,a Supply House for Scented and Unscented Tapers and Other

Multiple Choice

Just Candles,a supply house for scented and unscented tapers and other ceremonial candles to houses of worship,restaurants,and other establishments,has experienced a downturn in business in the last two years.Upon investigation,the owner of Just Candles has discovered that the same candles that they sell are available to their customers at a 10% lower price when ordered through the internet.As Just Candles is a supply house that does not provide other services or products but still has to maintain a storefront,they will not be able to survive if the current trend of their customers toward the internet continues.
-Which of the following could Just Candles do to best recapture their previous customers and gain new customers?

A) Just Candles could focus on only one model of candles so their salespeople do not have to muddle their sales message.
B) Just Candles could make in-person sales calls to all commercial customers to let them know their business is valued.
C) Just Candles could offer value-added services to establishments such as frequent-buyer discounts and scheduled deliveries,and classes for new retail customers on decorating with candles and making candles to give customers reasons to purchase from Just Candles instead of from online retailers.
D) Just Candles could begin a customer loyalty program that includes receiving gifts of appreciation from the company every quarter that the customer purchases a minimum order and can prove that they did not order candles from another supplier during that time.
E) Just Candles could focus exclusively on customers who are not internet-savvy so they don't know that Just Candles is charging higher prices than they could find on the internet.