A Designer Releases Her Fall Line of Handbags,including One That

Multiple Choice

A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-Product positioning is important for all products,whether they are new to the market or have been available for years.The largest difficulty in positioning a new product to sell instead of a mature or well-established product is:

A) repositioning the product when market conditions change.
B) showing that the product is better than more recent entries into the market.
C) avoiding a boring,"establishment" image in the customer's mind if that is not the brand message.
D) creating a need for a product the customer doesn't know existed.
E) finding talented marketers to refine the brand image for the product.