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A Designer Releases Her Fall Line of Handbags,including One That

Question 24

Multiple Choice

A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-Competing on price is most likely to work with which of the following buyers?


A) a high-involvement buyer who values quality and durability
B) a high-involvement buyer who is willing to research features and performance extensively
C) a low-involvement buyer who has a tight budget
D) a low-involvement buyer who is unwilling to go out of a geographic region to purchase
E) a low-involvement buyer who asks an employee to make the buying decision

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