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According to Ted Levitt,author of the Marketing Imagination,people

Question 23

Multiple Choice

According to Ted Levitt,author of The Marketing Imagination,people:


A) buy the expectations of the benefits you promised
B) buy the specific product you offer
C) buy the promise of a long-term relationship
D) buy products that offer a "no hassle" guarantee
E) buy the image of the product

Correct Answer:

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