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    International Marketing Study Set 2
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    Exam 8: Expansion Strategies and Entry Mode Selection
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    Lands End Is an Example of a Company That Has
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Lands End Is an Example of a Company That Has

Question 12

Question 12

Multiple Choice

Lands End is an example of a company that has expanded internationally through


A) exporting.
B) franchising.
C) licensing.
D) joint ventures.

Correct Answer:

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