Regarding the Advantages and Disadvantages of Franchising, the International Marketer

Multiple Choice

Regarding the advantages and disadvantages of franchising, the international marketer knows that

A) in international markets, the franchisor experiences greater risk than if it opened its own company store.
B) through franchising agreements, the franchisor reduces the possibility of competition.
C) franchising is a method that allows for very rapid market penetration.
D) All of the above are true.