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    International Marketing Study Set 2
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    Exam 11: Managing International Distribution Operations and Logistics
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    Companies Relying on Home-Country Middlemen Relinquish Their Control of the Marketing
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Companies Relying on Home-Country Middlemen Relinquish Their Control of the Marketing

Question 32

Question 32

True/False

Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country.

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