E-Commerce Technologies Have Changed the Traditional Tradeoff Between the Richness

Multiple Choice

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:

A) marketing messages had little richness.
B) the smaller the audience reached, the less rich the message.
C) the larger the audience reached, the less rich the message.
D) richness equaled reach.