Assume You Are Analyzing the Market Opportunity of a Distance

Multiple Choice

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market.Assume that the overall size of the distance learning market is $25 billion.The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market.Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market.What is Learnmore.com's realistic market opportunity, approximately?

A) $5 billion
B) $6.6 billion
C) $165 billion
D) $25 billion