As Per Your Reading of the Chapter Case,what Primary Benefit

Multiple Choice

As per your reading of the chapter case,what primary benefit of using data mining technology is driving more accurate and precise marketing by large companies such as Forbes and Eastman Kodak?

A) Finding out which of their marketing techniques works best
B) Ability to gather real-time data on customers
C) Ability to gather more data than previously
D) A more realistic understanding of their customers