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    International Business Competing
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    Exam 13: The Strategy of International Business
  5. Question
    A Strategy That Focuses on Increasing the Attractiveness of a Product
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A Strategy That Focuses on Increasing the Attractiveness of a Product

Question 88

Question 88

Multiple Choice

A strategy that focuses on increasing the attractiveness of a product is referred to as


A) a differentiation strategy.
B) a low-cost strategy.
C) an effectiveness strategy.
D) an efficiency strategy.

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