Multiple Choice
When a firm focuses on increasing profitability by customizing the product or service so that it provides a good match to tastes and preferences in different national markets, the firm is following ________ strategy.
A) a transnational
B) a localization
C) an international
D) a global standardization
Correct Answer:
Verified
Correct Answer:
Verified
Q2: The value of a product to an
Q3: _ include the design, creation, and delivery
Q4: Research and development, production, marketing and sales,
Q5: A firm that is facing both strong
Q6: What is the difference between profitability and
Q8: The percentage increase in net profits over
Q9: The customer is able to garner the
Q10: For a firm, all positions on the
Q11: Cost savings that come from learning by
Q12: The price a firm charges for a