According to Researchers Bartlett and Ghoshal, for Transnational Enterprises to Be

Multiple Choice

According to researchers Bartlett and Ghoshal, for transnational enterprises to be successful, they must focus on

A) selling a product that serves universal needs.
B) leveraging subsidiary skills.
C) increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.
D) ensuring that the flow of skills from the home country to the foreign subsidiaries is one way and uninterrupted.