Multiple Choice
________ strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.
A) Localization
B) Transnational
C) Global standardization
D) International
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: How can the marketing and sales functions
Q16: Consider the firm in terms of a
Q17: Discuss the evolution of strategy. How does
Q18: The amount of value a firm creates
Q19: _ strategy makes most sense when demands
Q21: Discuss the creation of a global web
Q22: _ strategy customizes the product offering to
Q23: The preeminent strategic goal for most firms
Q24: What is a disadvantage of the localization
Q25: Economies that arise from performing a value