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    Exam 15: Entry Strategy and Strategic Alliances
  5. Question
    Firms Pursuing Global Standardization or Transnational Strategies Tend to Prefer
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Firms Pursuing Global Standardization or Transnational Strategies Tend to Prefer

Question 76

Question 76

Multiple Choice

Firms pursuing global standardization or transnational strategies tend to prefer ________ arrangements.


A) wholly owned subsidiary
B) franchising
C) joint-venture
D) licensing

Correct Answer:

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