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    International Business Competing
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    Exam 15: Entry Strategy and Strategic Alliances
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    The Valuable Asset of Firms, Whose Competitive Advantage Is Based
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The Valuable Asset of Firms, Whose Competitive Advantage Is Based

Question 64

Question 64

Multiple Choice

The valuable asset of firms, whose competitive advantage is based on management know-how, is their


A) top management staff.
B) USP.
C) advertisements.
D) brand name.

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