Revenue or Yield Management May Also Be Thought of As

Multiple Choice

Revenue or Yield Management may also be thought of as:

A) The process of trying to manage the entire production based on the expected revenue
B) The attempt to allocate the fixed capacity of the service to match the highest revenue demand in the marketplace
C) The notion that revenue can be generated though managing only a certain set of operations
D) Trying to get a fixed source of revenue for the organization