Providing a Great Shopping Experience to Customers Is One of the Important

Multiple Choice

Providing a great shopping experience to customers is one of the important objectives of Purple Fashions Inc., a clothing store. To achieve this objective, the company has a team of committed customer service professionals, whose job is to ensure that customers get exactly what they want. This scenario illustrates that Purple Fashions is trying to achieve _____.

A) organizational commitment
B) employee productivity
C) employee satisfaction
D) organizational effectiveness