Lewrice, an Apparel Manufacturer, Has Been Finding It Difficult to Deliver

Multiple Choice

Lewrice, an apparel manufacturer, has been finding it difficult to deliver its products to its retailers on time. The time taken to deliver the products has been more than the estimated time in almost all instances. The managers of the company have to make a decision on how to resolve the issue. In the context of rational decision making, which of the following is the first step that the managers should ideally take?

A) Computing the optimal decision
B) Identifying and defining the problem
C) Generating alternative courses of action
D) Identifying decision criteria