Multiple Choice
Jem Dons has three strategic business units (SBUs) -smartphones, healthcare, and accounting. Its smartphone unit is its most profitable unit and is the current market leader in the rapidly growing industry. In the context of the BCG matrix, which of the following categories of SBUs best describes the smartphones unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
Correct Answer:
Verified
Correct Answer:
Verified
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